About SRM Entertainment
Innovative Merchandise That Brings Pop Culture to Life
At SRM Entertainment, we create more than just toys—we craft memorable experiences. As a trusted toy and souvenir developer for the world’s leading theme parks and entertainment brands, we specialize in designing, developing, and distributing high-quality, imaginative products that celebrate pop culture and fuel fan engagement.
A Global Leader in Pop Culture Merchandise
SRM Entertainment is proud to be a go-to partner for some of the most iconic names in the industry. Our custom-designed merchandise can be found in Walt Disney Parks and Resorts, Universal Parks and Destinations, SeaWorld, Six Flags, and many other world-renowned attractions. From collectible plush toys and interactive light-up accessories to licensed drinkware and themed home décor, our products capture the heart of every fan, young and old.
We’ve built a reputation on quality, creativity, and our ability to tap into what fans truly love. Whether it’s a beloved movie franchise, trending TV series, favorite celebrity, or iconic brand, our products help consumers express their passion in tangible ways.
Our Mission
To design and deliver innovative, high-quality merchandise that enhances the theme park experience and connects fans with the characters, stories, and brands they love.
Our Vision
To be the global leader in pop culture collectibles and custom merchandise, known for our creativity, reliability, and the joy our products bring to fans around the world.
Our Story
Founded on the idea that “everyone is a fan of something,” SRM Entertainment has spent over two decades designing products that spark imagination and bring people closer to the worlds they love. From early concepts to global retail success, we’ve grown into a recognized leader in custom toy design and themed entertainment merchandise.
Our exclusive patented items—such as the “Sip With Me” collectible cups—are just one example of how we blend creativity, licensing, and innovation. With official licenses from brands like Smurfs, Zoonicorn, and ICEE, and the ability to develop original character lines, we continue to push boundaries and redefine what’s possible in fan merchandise.
Industries We Serve
Theme Parks and Resorts
Entertainment Venues
Retail Chains
Zoos and Aquariums
Holiday Attractions & Live Events
Licensors
We have licensing relationships with many established brands, and our products appear in venues such as Walt Disney Parks and Resorts, Universal Studios, SeaWorld, Six Flags, Imagine Exhibitions, and other retailers worldwide. We currently have licenses with The Smurfs, ICEE, and Zoonicorn LLC, from which we can create multiple products based on each character.
Our Brand Partners trust us to create unique, stylized extensions of their intellectual property that extend the relevance of their content with consumers through ongoing engagement, helping to maximize the lifetime value of their content.
Retail Channels
We can provide our retail customers a customized product mix designed to appeal to their particular customer bases. Theme parks and the entertainment industry recognize the opportunity presented by the demand for pop culture products and are continuing to dedicate space to our products and the pop culture category. We believe meaningful traffic to our products will continue because our products have their own built-in fan base, are refreshed regularly creating a “treasure hunt” shopping experience for consumers and are often supplemented with exclusive products that are at the forefront of pop culture.
Consumers
Fans are increasingly looking for ways to express their affinity for and engage with their favorite pop culture content. Over time, many of our consumers evolve from occasional buyers to more frequent purchasers, whom we categorize as enthusiasts or collectors. We create products to appeal to a broad array of fans across consumer demographic groups—men, women, boys, and girls—not a single, narrow demographic. We currently offer an array of products that sell across several categories. Our products are generally priced between $2.50 and $50.00, which allows our diverse consumer base to express their fandom frequently and impulsively. We continue to introduce innovative products designed to facilitate fan engagement at different price points and styles.
We have developed a nimble and low-fixed cost production model. The strength of our management team and relationships with content providers, retailers and third-party manufacturers allows us to move from product concept to a new product tactfully. As a result, we can dynamically manage our business to balance current content releases and pop culture trends with timeless content based on classic movies, such as Harry Potter or Star Wars. This has allowed us to deliver significant growth while lessening our dependence on individual content releases.
Licensors
We have licensing relationships with many established brands, and our products appear in venues such as Walt Disney Parks and Resorts, Universal Studios, SeaWorld, Six Flags, Imagine Exhibitions, and other retailers worldwide. We currently have licenses with The Smurfs, ICEE, and Zoonicorn LLC, from which we can create multiple products based on each character.
Our Brand Partners trust us to create unique, stylized extensions of their intellectual property that extend the relevance of their content with consumers through ongoing engagement, helping to maximize the lifetime value of their content.
Retail Channels
We can provide our retail customers a customized product mix designed to appeal to their particular customer bases. Theme parks and the entertainment industry recognize the opportunity presented by the demand for pop culture products and are continuing to dedicate space to our products and the pop culture category. We believe meaningful traffic to our products will continue because our products have their own built-in fan base, are refreshed regularly creating a “treasure hunt” shopping experience for consumers and are often supplemented with exclusive products that are at the forefront of pop culture
Consumers
Fans are increasingly looking for ways to express their affinity for and engage with their favorite pop culture content. Over time, many of our consumers evolve from occasional buyers to more frequent purchasers, whom we categorize as enthusiasts or collectors. We create products to appeal to a broad array of fans across consumer demographic groups—men, women, boys, and girls—not a single, narrow demographic. We currently offer an array of products that sell across several categories. Our products are generally priced between $2.50 and $50.00, which allows our diverse consumer base to express their fandom frequently and impulsively. We continue to introduce innovative products designed to facilitate fan engagement at different price points and styles.
We have developed a nimble and low-fixed cost production model. The strength of our management team and relationships with content providers, retailers and third-party manufacturers allows us to move from product concept to a new product tactfully. As a result, we can dynamically manage our business to balance current content releases and pop culture trends with timeless content based on classic movies, such as Harry Potter or Star Wars. This has allowed us to deliver significant growth while lessening our dependence on individual content releases.
Company Contact Information
Company
SRM Entertainment
941 W. Morse Blvd.
Suite 100
Winter Park, FL 32789
[email protected]
(407) 230-8100
